WELCOME TO KOREA

At Seoul Tower, visitors leave a touch of romance by hanging love locks, then enjoy a bowl of refreshing naengmyeon  (cold noodles) for lunch to savor Korea’s seasonal flavors. In Myeongdong, they pick up popular K-snacks such as Gamjakkang  and Pepero  as souvenirs, along with traditional keepsakes like knot ornaments (norigae)  or cute Haetae  and magpie  dolls. For a light snack, convenience store ramyeon  and gimbap  are easy go-tos, while visiting a public bathhouse or j

Seoul’s summer may be filled with the city’s heat, but pockets of tranquility exist where plants quietly breathe life into the urban environment. The city’s indoor gardens offer more than a simple escape—they are sensory spaces where nature and the urban landscape coexist harmoniously. For bleisure travelers , even a short visit provides a chance to discover a different side of Seoul while enjoying the refreshing comfort, serenity, and emotional respite that greenery provides

In today’s modern business environment, teamwork and communication are key drivers of success. Korean cultural experiences in Seoul provide business travelers with opportunities to understand differences, collaborate effectively, and work toward shared goals. K-Food and traditional Korean arts also attract global interest, making Seoul an ideal destination for immersive learning and hands-on experiences. This article introduces curated cultural programs highly recommended for

Seoul, the heart of K-Beauty, has emerged as a global trendsetter and an interactive beauty hub where visitors can experience the latest in skincare and makeup firsthand. Beauty professionals, celebrities, and travelers from around the world flock to the city for its hands-on K-Beauty courses. For bleisure travelers —those combining business trips with leisure—Seoul offers a “one-stop beauty journey” where diagnostics, shopping, and treatments are all conveniently integrated.